One of the strongest examples I have seen of this in poster form, is a campaign from amnesty international. They directly use the environment to support their message, with an emphasis on changing the environment to shock audiences and attempt to make them understand the unjust happenings. Parts of the environment are also used as restrictions to the posters, acting as a metaphor. In particular, positioning the posters behind bars, so that the faces photographed appear to be imprisoned. This method for persuasion has a lot more effect on me than other campaigns which tells you how unfair things are. This is because I admire the thought that has gone into the work, its genuinely thought provoking and has immediate impact.
Here is one example of the series of posters. If you want to see more then click the link below.
To see more from the same campaign ---> http://www.adverbox.com/amnesty-international-5/
No comments:
Post a Comment