Group collaboration time.
Our group = Ollie, Liam and myself.
The task was to choose a problem from the list of briefs and propose to a group of clients our solution, using concept boards.
We chose the brief *Get people to tell the truth*
Researching into it, we found that there had been studies where pent up guilt/stress could badly effect peoples immune system.
Our original solution was to send out balloons which directed people towards an outlet where they could *confess* their secrets to. Following our first crit though we decided to amend the problems that cropped up. We wanted to use balloons because 1) it was symbolic of a virus (which was part of the brief) and more importantly 2) it helped keep the service anonymous - as we wouldn't have control over the audience. This lack of control however, proved to be the idea's biggest downfall. As we couldn't count on the balloons reaching people who would want to use the service.
*****Images of first boards to come soon*****
After a lengthy brainstorm session on a sunday night, while also battling against several other factors (mainly essays/electives/visual language), inspiration finally hit us.
Our new suggested solution was to produce a package - resembling a product - which provided people with a kit where they could write down their confessions and release it (attached to a balloon). Again, we were keen on using the balloon because it fully supported the idea of anonyminity which was the main strength of this concept.
*****New board images also coming soon*****
SO, we presented this new idea to our new clients. We were then faced with the "surprise" of having to swap the briefs with our partners. The next hour or 3 was dedicated to re-vamping/changing/improving/discarding parts of the other groups idea to form an idea we thought was actually possible. This proved a lot easier to pull apart someone elses idea, and see where the problems were etc. Mainly because we weren't attached to the project and had no real vested interest in it. By the end of the 3 hours I was genuinely hoping to take on their brief, I thought that it would be really interesting to take on someone elses work. But no luck. We had to swap back. In the end I'm glad we did because I think as a group we pulled together really well to get things done. On occasions it was difficult having 3 people because there wasn't always something for all of us to do, but then other aspects of the work would never have been possible with only 2 people in the amount of time we had.
Our end solution was a pack which promoted the day; National Confession Day - The Big Release. The aim was to give out these packs to people so they could write down their secrets etc and then meet up in their local release site, so that everyone could let go of their secrets all together.
I was really impressed with the packs we ended up producing, they look a lot more professional than any of my previous work. Possibly because of the amount of work/time we all put into it. I think we all genuinely cared about this project throughout, rather than losing enthusiasm. We all wanted this to succeed, probably because everyone seemed to doubt it to begin with.
The concept boards came together well, and I think by the end of the week we were a lot more comfortable presenting the idea because we had a strong sense of what it meant. The feedback we got from our *clients* was very positive, so well done us.
The final concept boards should sum up most things:
*Click to enlarge*
Our group = Ollie, Liam and myself.
The task was to choose a problem from the list of briefs and propose to a group of clients our solution, using concept boards.
We chose the brief *Get people to tell the truth*
Researching into it, we found that there had been studies where pent up guilt/stress could badly effect peoples immune system.
Our original solution was to send out balloons which directed people towards an outlet where they could *confess* their secrets to. Following our first crit though we decided to amend the problems that cropped up. We wanted to use balloons because 1) it was symbolic of a virus (which was part of the brief) and more importantly 2) it helped keep the service anonymous - as we wouldn't have control over the audience. This lack of control however, proved to be the idea's biggest downfall. As we couldn't count on the balloons reaching people who would want to use the service.
*****Images of first boards to come soon*****
After a lengthy brainstorm session on a sunday night, while also battling against several other factors (mainly essays/electives/visual language), inspiration finally hit us.
Our new suggested solution was to produce a package - resembling a product - which provided people with a kit where they could write down their confessions and release it (attached to a balloon). Again, we were keen on using the balloon because it fully supported the idea of anonyminity which was the main strength of this concept.
*****New board images also coming soon*****
SO, we presented this new idea to our new clients. We were then faced with the "surprise" of having to swap the briefs with our partners. The next hour or 3 was dedicated to re-vamping/changing/improving/discarding parts of the other groups idea to form an idea we thought was actually possible. This proved a lot easier to pull apart someone elses idea, and see where the problems were etc. Mainly because we weren't attached to the project and had no real vested interest in it. By the end of the 3 hours I was genuinely hoping to take on their brief, I thought that it would be really interesting to take on someone elses work. But no luck. We had to swap back. In the end I'm glad we did because I think as a group we pulled together really well to get things done. On occasions it was difficult having 3 people because there wasn't always something for all of us to do, but then other aspects of the work would never have been possible with only 2 people in the amount of time we had.
Our end solution was a pack which promoted the day; National Confession Day - The Big Release. The aim was to give out these packs to people so they could write down their secrets etc and then meet up in their local release site, so that everyone could let go of their secrets all together.
I was really impressed with the packs we ended up producing, they look a lot more professional than any of my previous work. Possibly because of the amount of work/time we all put into it. I think we all genuinely cared about this project throughout, rather than losing enthusiasm. We all wanted this to succeed, probably because everyone seemed to doubt it to begin with.
The concept boards came together well, and I think by the end of the week we were a lot more comfortable presenting the idea because we had a strong sense of what it meant. The feedback we got from our *clients* was very positive, so well done us.
The final concept boards should sum up most things:
*Click to enlarge*
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